Lotte EATZ

Brand Integration System

New Born Project


Fun of Eat, Smile, Happiness

롯데 이츠는 롯데 GRS의 외식 프랜차이즈 브랜드의 통합 브랜드입니다. 롯데잇츠의 브랜드 로고는 맛의 A에서 Z, 빠르고 간편하게 즐기자는 브랜드 의미를 살려 경쾌하면서도 유쾌한 외식의 풍미를 즐기기 위한 스마일 컨셉으로 표현 합니다. 자유로우면서도 가독성이 뛰어난 영문 로고를 통해 롯데의 신뢰감과 자부심을 간접적으로 상징하면서도 외식 통합 브랜드의 즐거운 경험을 표현한 디자인입니다

LOTTE EATZ is an integrated brand of the franchise brand of Lotte GRS. The brand logo of LOTTE EATZ is a brand meaning from A to Z of taste, to enjoy quickly and easily.
Expressed with a smile concept to enjoy the flavor of light and pleasant eating out. Lotte’s trust and pride indirectly through an English logo that is free and easy to read.
It is a design that represents the enjoyable experience of an integrated food service brand while symbolizing.




Joy of Eating

The joy of eating out and choosing

Lotte Eatz BI Design Dev.

Client: LOTTE GRS, DaeHong AD

Naming: Namenet

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